The Journal

Welcome to the our blog, where we share our passion for luxury and exclusivity through the world of jewelry. From the latest trends and styles, to the history and meaning behind the pieces we create, our blog is your go-to source for all things jewelry. We’ll share our insights on the latest collections, bespoke designs and special events. You will also find tips on how to care for your jewelry, and how to make the most of your pieces. Our blog is a place where you can explore the world of jewelry, and be inspired to create something truly unique and special. Join us as we share our love for luxury, artistry, and craftsmanship.

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How to Choose A Diamond

Set a Budget

When buying a diamond it is very easy to get carried away. Before you begin shopping determine a budget. Only you can decide what amount is comfortable for you.


Know the 4C’s

Over the years, diamond professionals have developed standards for comparing and evaluating diamonds. These standards are better known as the 4 C’s – Carat weight, Color, Clarity, and Cut – which, together, affect the appearance and value of the diamond. A diamond’s value is influenced by its rarity. Even the slightest differences can make a huge difference in value. Before purchasing your diamond you should take the time to learn what characteristics influence a diamond’s value. Only then can you decide which of the 4C’s – Carat weight, Color, Clarity, and Cut – are most important to you. Strive for a stone that offers the best combination of the 4C’s.

Choose the shape that pleases you

Today’s most popular shape is round but diamonds come in many appealing shapes.

GIA color grades. Image by Open School of Diamond Gemology. Licensed under CC By 3.0.

Choose your diamond’s colour

Remember, the difference in colour can be minute but the price is not.


Choose the Clarity

Most diamonds have blemishes and inclusions. These inclusions are what makes your diamond unique. Diamonds are graded under 10 power magnification, so you might think twice before paying for better clarity that can’t be seen with the naked eye.

Carat weight

Obviously everyone strives to purchase as large a diamond as possible. Remember, a large diamond is not always a beautiful diamond. Make sure you haven’t compromised too much on the other 3C’s before selecting your diamond. Be especially careful on the diamond’s cut. A poorly cut diamond loses its fire and brilliance, therefore looking more like a piece of glass.